Growth Marketer

Growth Marketer

Role

Growth Marketer (SEO, GEO, AEO and Demand Generation)

Situation

Keelzo is building the future of AI-powered recruiting.

Recruiters are drowning in resumes, ATS complexity, and repetitive work. Keelzo helps recruiters discover, rank, engage, and hire talent faster using AI.

We are looking for a Founding Growth Marketer who can help us become the most visible recruiting platform in India and eventually globally.

This is not a traditional SEO role.

You will own organic growth, content distribution, demand generation, lead generation, and category creation.

Task

Your mission is to generate qualified recruiter signups, agency demos, and pipeline opportunities through:

Organic Growth SEO GEO AEO Programmatic SEO Landing page optimization Technical SEO Content Marketing LinkedIn content Hiring reports Case studies Founder-led content Customer stories Industry research Demand Generation Recruiter communities WhatsApp groups Reddit Quora Slack communities HR communities Lead Generation Agency prospecting Cold outreach campaigns Email sequences LinkedIn campaigns Referral programs Product-Led Growth Chrome extension launches Free tools Hiring calculators ATS migration campaigns Talent reports Action SEO

Build and execute an SEO roadmap targeting:

ATS Software Recruitment Software Applicant Tracking System AI Recruiting Software Candidate Screening Software Recruiter CRM Recruitment Automation

Expected outcomes:

Topic clusters Internal linking strategy Backlink acquisition Programmatic pages Technical SEO improvements GEO / AEO

Optimize Keelzo to appear in:

ChatGPT responses Gemini responses Claude responses Perplexity responses Google AI Overviews

What Youll Do

Structured content creation FAQ architecture Schema implementation Comparison pages Statistical reports Original research Content Engine

Create:

3 LinkedIn posts weekly 1 recruiter report monthly 2 case studies monthly 1 long-form SEO article weekly 1 customer success story weekly Growth Experiments

Launch and measure:

Referral campaigns Recruiter community initiatives Chrome extension growth loops ATS migration campaigns Partnership programs

Run at least 3 new growth experiments every month.

Analytics

Own:

Google Analytics Search Console Ahrefs/Semrush HubSpot Microsoft Clarity

Track:

Organic traffic Keyword rankings Demo requests Trial signups Activation rate Cost per lead Revenue attribution Result

Success in this role means:

Within 90 Days 10,000+ monthly website visitors 500+ recruiter signups 100+ demo requests 30+ qualified agency opportunities 20+ keywords ranking on Page 1 Keelzo appearing in AI search results Within 12 Months 100,000+ monthly visitors Category authority in AI Recruiting Consistent inbound pipeline Organic growth becoming the #1 acquisition channel Ideal Candidate Must Have 4+ years in SaaS growth Proven SEO success Experience with B2B SaaS Excellent content writing skills Experience with Ahrefs or Semrush Strong analytical mindset Huge Bonus HR Tech experience ATS experience Recruiting industry knowledge GEO/AEO experience Product-led growth experience Startup founder mindset Compensation